The 40 Ways of the Fox — book cover

The Book · By the Founder of Fox 40

The 40 Ways of the Fox

By Ron Foxcroft — Founder, Fox 40 International

Ron Foxcroft's 40 hard-won rules for winning in business — from NCAA referee to the whistle heard in 140 countries. Every copy includes a free Fox 40 Classic whistle.

$19.95 Paperback · Whistle Included
Free Gift

Every copy comes with a free Fox 40 Classic whistle — the original pealess whistle that started it all. Pick your colour below.

Buy a book, do some good: net proceeds are donated to Liberty for Youth and City Kidz, two agencies doing enormous good in the Hamilton community.

Million Dollar Genius

Watch the story behind the book: how a referee's worst nightmare — a whistle that wouldn't blow — became the Fox 40, heard in 140+ countries.

What's Inside

Ron negotiated his way out of high school, refereed 23 years at the highest reaches of NCAA men's basketball, built a sweeping transport business, and created a revolutionary whistle sold in 140 countries. These are the rules he did it with — 40 of them. A taste:

01

Ask the Leaders

How to ask the leaders in your industry for advice — and actually get it.

02

Everyone Arrives Early

The simple trick that makes sure everyone shows up early to your meetings.

03

The 20% Formula

The essential 20-percent-of-the-gross formula at the lifeblood of his business.

04

Never Say "I'll Try"

Why it's one of the worst phrases a leader will ever hear — and what to say instead.

"I was one of the top referees in the world, and the pea whistle was letting me down. I knew I could build something better — and I did."

— Ron Foxcroft

About the Author

Ron Foxcroft is a Canadian entrepreneur, international basketball referee, and the founder of Fox 40 International. After 14 prototypes and $150,000 of his own money, he invented the world's first pealess whistle — now the choice of officials at the highest levels of sport in 140+ countries.

Fun to read and easy to implement, The 40 Ways of the Fox is an indispensable tool for people navigating the new entrepreneurial economy — and a handbook for young people building a career in business.

Read the Full Fox 40 Story →

Read It. Then Blow the Whistle.

$19.95 · free Fox 40 Classic included · net proceeds to charity

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