The 40 Ways of the Fox

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  • Regular price $19.95


The book every Fox 40 fan needs to read.

The 40 Ways of the Fox is the inside story of how Fox 40 went from one whistle to a global brand trusted by millions of officials, coaches, lifeguards, and safety professionals worldwide. Every purchase comes with a complimentary Fox 40 Classic pealess whistle in your choice of colour.

Who It's For

🎖️ Referees & Officials — The story of the whistle you rely on every game day. Learn where Fox 40 came from and why it became the global standard.

🎽 Coaches — A compelling read about innovation, resilience, and building a brand from the ground up in the sports world.

🎁 Gift for a Sports Enthusiast — Comes with a free Classic whistle — a practical and memorable gift for anyone in sport, safety, or officiating.

📚 Business & Entrepreneurship Readers — The Fox 40 story is as much about building a world-class brand as it is about whistles. A compelling read for anyone interested in how great companies are built.

Includes

  • Hardcover copy of The 40 Ways of the Fox
  • Complimentary Fox 40 Classic pealess whistle — your choice of colour